The 22 immutable laws of marketing : (Record no. 89071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00581nam#a2200193ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC89426 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 920824s1993 nyua 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | The 22 immutable laws of marketing : |
| Statement of responsibility, etc | Al Ries and Jack Trout. |
| Remainder of title | violate them at your own risk / |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries, Al. |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | HarperBusiness, |
| Place of publication, distribution, etc | New York, NY : |
| Date of publication, distribution, etc | 2003 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9814126861 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xii, 143 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trout, Jack. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Temporal, Paul |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | includes index |
| 500 00 - GENERAL NOTE | |
| General note | Includes index. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_800000000000000_RIE22 |
| Koha itemnumber | 97693 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 09/30/2005 | 658.8 RIE/22 | 103442 | 02/20/2012 | 02/20/2012 | Books |