Advertising and the mind of the consumer : (Record no. 93912)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00870nam#a2200217ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC94351 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000809s2000 at a b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and the mind of the consumer : |
| Statement of responsibility, etc | Max Sutherland and Alice K. Sylvester. |
| Remainder of title | what works, what doesn't, and why / |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0727/00340982-d.html">http://www.loc.gov/catdir/enhancements/fy0727/00340982-d.html</a> |
| 856 00 - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://www.loc.gov/catdir/enhancements/fy0727/00340982-b.html">http://www.loc.gov/catdir/enhancements/fy0727/00340982-b.html</a> |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sutherland, Max |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 2nd ed. |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Allen & Unwin, |
| Place of publication, distribution, etc | Australia : |
| Date of publication, distribution, etc | 2004 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1865082317 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xv, 326 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sylvester, Alice K. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| General subdivision | Psychological aspects. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 304-315) and index. |
| 500 00 - GENERAL NOTE | |
| General note | New revised international edition--Cover. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_SUTSYL |
| Koha itemnumber | 105330 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 08/09/2007 | 659.1 SUT-SYL | 108599 | 02/20/2012 | 02/20/2012 | Books |