Advertising and the mind of the consumer : Max Sutherland and Alice K. Sylvester. what works, what doesn't, and why /
Material type: TextPublication details: Allen & Unwin, Australia : 2004Edition: 2nd edDescription: xv, 326 p. : ill. ; 23 cmISBN:- 1865082317
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Books | Goa University Library MBA Book Bank | 659.1 SUT-SYL (Browse shelf(Opens below)) | Available | 108599 |
Includes bibliographical references (p. 304-315) and index.
New revised international edition--Cover.
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