Market Segmentation (Record no. 97949)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00453nam#a2200169ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC98460 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Market Segmentation |
| Statement of responsibility, etc | Malcolm McDonald |
| Remainder of title | How to do it How to profit from it |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Butterworth-Heinemann |
| Place of publication, distribution, etc | Oxford |
| Date of publication, distribution, etc | 2004 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8131207633 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxv, 465p |
| Dimensions | 25cm |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Dunbar, Ian |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Segmentation |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Index |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_804000000000000_MCDDUN |
| Koha itemnumber | 111592 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 05/07/2009 | 658.804 MCD-DUN | 117745 | 02/20/2012 | 02/20/2012 | Books |