Market Segmentation Malcolm McDonald How to do it How to profit from it

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Material type: Text

TextPublication details: Butterworth-Heinemann Oxford 2004Description: xxv, 465p 25cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library MBA Book Bank	658.804 MCD-DUN (Browse shelf(Opens below))	Available		117745

Includes Index

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