Branding your business
Published by : Kogan Page Limited (London) Physical details: xii, 255 p. 24 cm. ISBN:0749454695.
Subject(s):
Branding (Marketing)
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Management.
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Consumer behavior.
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Brand name products
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Psychological aspects.
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Senses and sensation.
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Communication in marketing.
Year: 2008
| Item type | Current library | Call number | Status | Date due | Barcode |
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Books
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Goa University Library General Stacks 2 | 658.827 HAM/Bra (Browse shelf (Opens below)) | Available | 124523 |
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| 658.827 DAS/Bra Brand management : Perspectives and practices | 658.827 DAS/New New age branding : Concepts and cases | 658.827 GAN/Glo Global brands | 658.827 HAM/Bra Branding your business | 658.827 HIL-LED The infinite asset : Managing brands to build new value | 658.827 KAP/Bra 18 brand astras : Using brand abilities as weapons for CRISP brand building | 658.827 KAP/Bra 18 brand astras |
Includes bibliographical references (p. [247]-249) and index.
At head of title: The Sunday times.
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