Image from Amazon.com
Image from Google Jackets
The profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore.
Material type:
TextPublication details: New York : Cambridge University Press, 2009.Description: xvii, 307 p. ; 22 cmISBN: - 0521840538
- 658.802 FAR-MOO 22
- HF5415.13 .P76 2004
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
|
Goa University Library | 658.802 FAR-MOO (Browse shelf(Opens below)) | Available | 136209 |
Browsing Goa University Library shelves Close shelf browser (Hides shelf browser)
|
|
|
|
No cover image available No cover image available |
|
|
||
| 658.80092 MAL/Leg-vol-1 Legends in Marketing Volume 1 Research Methodology Conjoint Analysis, Multidimensional Scaling, and Related Techniques | 658.80092 MAL/Leg-vol-8 Legends in marketing vol 8 Ethics quality of life and Pedagogy | 658.800973 GER/Get Getting it right the second time : | 658.802 FAR-MOO The profit impact of marketing strategy project : | 658.802 GRI/Mak Make or break | 658.802 IAC/Net Networks in marketing | 658.802 INT/Cre Creating a Market. |
Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.
Includes bibliographical references and index.
There are no comments on this title.
Log in to your account to post a comment.