Social media marketing / Tracy Tuten.
Material type:
TextPublication details: London: Sage, 2024.Edition: FifthDescription: 446p.; 24*19 cmISBN: - 9781529623826
- 9781529623819
- 658.872 TUT/Soc
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Goa University Library General Stacks | 658.872 TUT/Soc (Browse shelf(Opens below)) | Available | 191038 |
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| 658.87 LEV/Ret Retailing management | 658.872 CHA-SMI Digital marketing excellence: planning, optimizing and integrating online marketing | 658.872 HAN/Dig The digital marketing planner your step by step guide | 658.872 TUT/Soc Social media marketing / | 658.872 ZIM-NG Social media marketing all-in-one for dummies - 3rd ed. | 658.87201 SPI/Int Integrating Usability Engineering for Designing the Web Experience Methodologies and Principles | 659.1 BEL/Adv Advertising and promotion an integrated marketing communications perspective |
"The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"--
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