Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity
Additional authors:
Bamossy, Gary
Published by :
Sage Publications
(London)
ISBN:0803953283.
Subject(s):
Marketing - Social Aspects
|
Communication in Marketing - Social Aspects
|
Intercultural Communication
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Consumer Behaviour - Cross Cultural Studies
|
Ethnicity Cross Cultural Studies
Year: 1995
| Item type | Current library | Call number | Status | Date due | Barcode |
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Goa University Library General Stacks 2 | 658.8348 COS-BAM (Browse shelf (Opens below)) | Available | 078155 |
Browsing Goa University Library shelves, Shelving location: General Stacks 2 Close shelf browser (Hides shelf browser)
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| 658.8343 KUM/Con Consumer behaviour and branding concepts, readings and cases | 658.8343 KUM/Con Consumer behaviour and branding concepts, readings and cases | 658.8343 RIC/Con Consumer Complaint Behaviour : Model Development and Empirical Validation | 658.8348 COS-BAM Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity | 658.8348 HAW/Con Consumer Behavior | 658.8348 HAW/Con Consumer Behavior | 658.8348 MCN/Kid Kids as Customers |
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