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Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity
Material type:
TextPublication details: London Sage Publications 1995ISBN: - 0803953283
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Goa University Library General Stacks 2 | 658.8348 COS-BAM (Browse shelf(Opens below)) | Available | 078155 |
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| 658.8343 KUM/Con Consumer behaviour and branding concepts, readings and cases | 658.8343 KUM/Con Consumer behaviour and branding concepts, readings and cases | 658.8343 RIC/Con Consumer Complaint Behaviour : Model Development and Empirical Validation | 658.8348 COS-BAM Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity | 658.8348 HAW/Con Consumer Behavior | 658.8348 HAW/Con Consumer Behavior | 658.8348 MCN/Kid Kids as Customers |
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