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Product Management - (3rd ed.)

by Lehmann, Donald R.
Additional authors: Winer, Russell S.
Series: McGraw-Hill/Irwin Series in Marketing Edition statement:(3rd ed.) Published by : Tata McGraw-Hill Publishing Co. Ltd.; (New Delhi:) Physical details: xxv, 502p.; (pbk.) ill., tab.; 24 cm ISBN:0070486565 (pbk.).
Subject(s): Product-Management
Year: 2002 List(s) this item appears in: WINES BOOK
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Item type Current location Call number Status Date due
Books Books MBA Book Bank 658.5 LEH-WIN (Browse shelf) Available
Books Books General Stacks 2 658.5 LEH-WIN (Browse shelf) Available

Includes bibliographical references and indexes.

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