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Global marketing strategies / Jean-Pierre Jeannet, H. David Hennessey.
Material type:
TextPublication details: Biztantra, New Delhi. : 2005Edition: 6th edDescription: xxxi, 689 p. : 24 cmISBN: - 8177225189
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Goa University Library MBA Book Bank | 658.848 JEA-HEN (Browse shelf(Opens below)) | Available | 111287 | ||
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Books
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Goa University Library MBA Book Bank | 658.848 JEA-HEN (Browse shelf(Opens below)) | Available | 111288 |
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| 658.848 CAT/Int International marketing - 15th ed. | 658.848 CAT/Int International marketing - 15th ed. | 658.848 JEA-HEN Global marketing strategies / | 658.848 JEA-HEN Global marketing strategies / | 658.848 JEA-HEN Cases in Global marketing strategies / | 658.848 JEA-HEN Cases in Global marketing strategies / | 658.848 RAM/Inc Incoterms, export costing and pricing with case studies/case law |
Includes bibliographical references and indexes. (Indian adaptation)
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