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Services marketing / Kenneth E. Clow & David L.Kurtz Operation, management and strategy
Material type:
TextPublication details: Biztantra, New Delhi : 2003Edition: 2nd edDescription: xii, 460 p. : ill. ; 25 cmISBN: - 8177223763
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Goa University Library MBA Book Bank | 658.8 CLO-KUR (Browse shelf(Opens below)) | Available | 111297 | ||
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Books
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Goa University Library MBA Book Bank | 658.8 CLO-KUR (Browse shelf(Opens below)) | Available | 111298 |
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| 658.8 BRU/Int International Retail Marketing | 658.8 BRU/Int International Retail Marketing | 658.8 CLO-KUR Services marketing / | 658.8 CLO-KUR Services marketing / | 658.8 COL/Sea Search Marketing Strategies | 658.8 CYR-GRA Marketing your product | 658.8 DHO/Mar Marketing Practices in Developing Economy |
Includes bibliographical references and index.
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