Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack.

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Material type: Text

TextPublication details: Prentice Hall, New Delhi. : 2004Edition: 2nd edDescription: xxvii, 538 p. : ill. ; 28 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library General Stacks 2	659.1 CLO-BAA (Browse shelf(Opens below))	Available		115120

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available					Next
Previous	659.1 CHU-SET Foundations of Advertising Theory and Practice	659.1 CHU-SET Advertising : (Principles and Practice)	659.1 CHU-SET Advertising (Principles & Practice)	659.1 CLO-BAA Integrated advertising, promotion & marketing communications /	659.1 CLO-BAA Integrated Advertising, Promotion, and Marketing Communications	659.1 COR/Str Strategic Advertising : A Practitioners Handbook.	659.1 DAV/Con The Consumerist Manifesto : Advertising in Postmodern Times	Next

Includes bibliographical references and indexes.

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