Social media marketing / Tracy Tuten.

By:

Tuten, Tracy [author.]

Material type: Text

TextPublication details: London: Sage, 2024.Edition: FifthDescription: 446p.; 24*19 cmISBN:

9781529623826
9781529623819

DDC classification:

658.872 TUT/Soc

Summary: "The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"--

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library General Stacks	658.872 TUT/Soc (Browse shelf(Opens below))	Available		191038

"The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success. Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, Lush Cosmetics and Zoom. A must-read for all students and practitioners of social media marketing. Tracy L. Tuten is a professor of marketing at Sofia University, USA"--

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