The profit impact of marketing strategy project : retrospect and prospects / edited by Paul W. Farris and Michael J. Moore.

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Material type: Text

TextPublication details: New York : Cambridge University Press, 2009.Description: xvii, 307 p. ; 22 cmISBN:

0521840538

Subject(s):

DDC classification:

658.802 FAR-MOO 22

LOC classification:

HF5415.13 .P76 2004

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library	658.802 FAR-MOO (Browse shelf(Opens below))	Available		136209

Contains essays collected and published in honor of Robert D. Buzzell. The impetus for these papers and essays originates from a conference held in October 2002.

Includes bibliographical references and index.

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