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	1.	Strategic marketing Planning Colin Gilligan by Gilligan, Colin [Author] Wilson, Richard M. S Series: professional and trade series Material type: Text Publication details: Delhi Elsevier 2006 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 GIL-WIL. Add to cart (remove)
	2.	Strategic marketing management: planning, implementation and control - 3rd ed. by Wilson, Richard M.S Gilligan, Colin Publication details: London: Routledge; 2013 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 WIL-GIL. Add to cart (remove)

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