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	1.	Services Marketing:Integrating customer focus across the firm by Zeithaml, Valarie Bitner, Mary Edition: 2nd.Ed. Material type: Text Publication details: Boston Irwin McGraw-Hill Availability: Items available for loan: Goa University Library (25)Call number: 658.8 ZEI-BIT, ... Add to cart (remove)
	2.	Services marketing : Integrating customer focus across the firm by Zeithaml, Valarie Bitner, Mary Edition: 3rd ed Material type: Text Publication details: New Delhi Tata McGraw Hill 2003 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ZEI-BIT. Add to cart (remove)
	3.	Services marketing : integrating customer focus across the firm Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler and Ajay Pandit by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Pandit, Ajay Edition: 5th ed. Publication details: New Delhi, Tata McGraw Hill Education Pvt. Ltd.; 2011 Availability: Items available for loan: Goa University Library (30)Call number: 658.8 ZEI/Ser, ... Add to cart (remove)
	4.	Services marketing: integrating customer focus across the firm - 6th ed. by Zeithaml, Valarie A Bitner, Mary Gremler, Dwayne Pandit, Ajay Publication details: New Delhi: McGraw Hill Education (I) Pvt. Ltd.; 2013 Availability: Items available for loan: Goa University Library (41)Call number: 658.8 ZEI/Ser, ... Not available: Goa University Library: Checked out (11). Add to cart (remove)
	5.	Services marketing: integrating customer focus across the firm - 6th ed. by Zeithaml, Valarie A Bitner, Mary Jo Gremler, Dwayne D Pandit, Ajay Publication details: New Delhi: McGraw Hill Education (I) Pvt. Ltd; 2015 Availability: Items available for loan: Goa University Library (3)Call number: 658.8 ZEI/Ser, ... Add to cart (remove)

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