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	1.	Optimal database marketing : Ronald G. Drozdenko, Perry D. Drake. strategy, development, and data mining / by Drozdenko, Ronald G [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Thousand Oaks, Calif. : Sage Pub., 2002 Availability: Items available for loan: Goa University Library (1)Call number: 658.84 DRO-DRA. Add to cart (remove)
	2.	Strategic database marketing : Arthur Middleton Hughes. the masterplan for starting and managing a profitable, customer-based marketing program / by Hughes, Arthur Middleton [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : McGraw-Hill, 2000 Other title: Strategic data base marketing Online resources: Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.84 HUG/Str. Add to cart (remove)

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