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Optimal database marketing : Ronald G. Drozdenko, Perry D. Drake. strategy, development, and data mining /
Material type:
TextPublication details: Sage Pub., Thousand Oaks, Calif. : 2002Description: xxii, 398 p : ill. ; 26 cmISBN: - 0761923578 (acidfree paper)
| Item type | Current library | Call number | Status | Date due | Barcode | |
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Books
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Goa University Library General Stacks 2 | 658.84 DRO-DRA (Browse shelf(Opens below)) | Available | 102299 |
Includes bibliographical references (p. 383-385) and indexes.
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