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	1.	Services Marketing:Integrating customer focus across the firm by Zeithaml, Valarie Bitner, Mary Edition: 2nd.Ed. Material type: Text Publication details: Boston Irwin McGraw-Hill Availability: Items available for loan: Goa University Library (25)Call number: 658.8 ZEI-BIT, ... Add to cart (remove)
	2.	Services marketing : Integrating customer focus across the firm by Zeithaml, Valarie Bitner, Mary Edition: 3rd ed Material type: Text Publication details: New Delhi Tata McGraw Hill 2003 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 ZEI-BIT. Add to cart (remove)
	3.	Services marketing / Kenneth E. Clow & David L.Kurtz Operation, management and strategy by Clow, Kenneth E [Author] Kurtz, David L Edition: 2nd ed Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Biztantra, 2003 Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (2)Call number: 658.8 CLO-KUR, ... Add to cart (remove)
	4.	How to get clients / Jeff Slutsky with Marc Slutsky. by Slutsky, Jeff, 1956- [Author] Slutsky, Marc Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York, NY : Warner Books, 1992 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 SLU/How. Add to cart (remove)
	5.	The turbocharged company : Larry Goddard and David Brown. igniting your business to soar ahead of the competition / by Goddard, Larry [Author] Brown, David (William David), 1957- Material type: Text; Format: print ; Literary form: Not fiction Publication details: Aldershot, Eng. : Gower, 1996 Availability: Items available for loan: Goa University Library (1)Call number: 658.4012 GOD-BRO. Add to cart (remove)
	6.	May I help you? : Jillian Mercer. great customer service for small business / by Mercer, Jillian [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: Australia : Allen & Unwin, 2004 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.812 MER/May. Add to cart (remove)
	7.	Best face forward : Jeffrey F. Rayport, Bernard J. Jaworski. why companies must improve their service interfaces with customers / by Rayport, Jeffrey F [Author] Jaworski, Bernard J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boston, Mass. : Harvard Business School Press, 2005 Availability: Items available for loan: Goa University Library (1)Call number: 658.812 RAY-JAW. Add to cart (remove)
	8.	Customers for life : by Carl Sewell and Paul B. Brown. how to turn that one-time buyer into a lifetime customer / by Sewell, Carl [Author] Brown, Paul B Edition: 1st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Currency Book, 2002 Availability: Items available for loan: Goa University Library (1)Call number: 658.812 SEW-BRO. Add to cart (remove)
	9.	The big book of customer service training games : Peggy Carlaw, Vasudha Kathleen Deming. quick, fun activities for training customer service reps, salespeople, and anyone else who deals with customers / by Carlaw, Peggy [Author] Deming, Vasudha Kathleen Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Other title: Customer service training games Online resources: Click here to access online Click here to access online Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 658.812 CAR-DEM. Add to cart (remove)
	10.	Customer-Driven Services Management S. Balachandran by Balachandran,S [Author] Edition: 2nd Edition Material type: Text Publication details: New Delhi Response Books 2004 Availability: Items available for loan: Goa University Library (5)Call number: 658.812 BAL/Cus, ... Add to cart (remove)
	11.	The experience economy by Pine, B. Joseph Gilmore, James H Publication details: Boston: Harvard Business Review Press; 2011 Availability: Items available for loan: Goa University Library (1)Call number: 658.56 PIN-GIL. Add to cart (remove)
	12.	The Routledge Handbook of Consumer Behaviour in Hospitality and Tourism by Dixit, Saurabh Kumar (ed.) Material type: Text; Format: print ; Literary form: Not fiction Publication details: London: Routledge; 2017 Availability: Items available for loan: Goa University Library (1)Call number: 647.94 DIX/Rou. Add to cart (remove)
	13.	Encyclopedia of Business Communication Vol-4 by Rawat, R [Author] Publication details: Jaipur: Mark Publishers, 2022 Availability: Items available for reference: Goa University Library: Not for loan (1)Call number: R 658.4503 RAW/Enc-4. Add to cart (remove)

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