Social media marketing : theories & applications /
Dahl, Stephan,
Social media marketing : theories & applications / Stephan Dahl. - 3E - Los angeles: Sage, 2021. - ix, 294 pages ; 28 cm
Includes bibliographical references and index.
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
9781529720822 9781529720815
2021930814
Internet marketing.
Social media.
HF5415.1265 / .D343 2021
658.872 DAH/Soc
Social media marketing : theories & applications / Stephan Dahl. - 3E - Los angeles: Sage, 2021. - ix, 294 pages ; 28 cm
Includes bibliographical references and index.
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
9781529720822 9781529720815
2021930814
Internet marketing.
Social media.
HF5415.1265 / .D343 2021
658.872 DAH/Soc