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Social media marketing : theories & applications / Stephan Dahl.

By: Material type: TextTextPublication details: Los angeles: Sage, 2021.Edition: 3EDescription: ix, 294 pages ; 28 cmISBN:
  • 9781529720822
  • 9781529720815
Subject(s): DDC classification:
  • 658.872 DAH/Soc
LOC classification:
  • HF5415.1265 .D343 2021
Summary: "The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
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Includes bibliographical references and index.

"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--

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