Social media marketing : theories & applications / Stephan Dahl.
Material type:
- 9781529720822
- 9781529720815
- 658.872 DAH/Soc
- HF5415.1265 .D343 2021
Includes bibliographical references and index.
"The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
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