Goa University

Social media marketing : (Record no. 142785)

MARC details
000 -LEADER
fixed length control field 01356cam a2200325 i 4500
001 - CONTROL NUMBER
control field 21869840
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250604123428.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210114s2021 cau b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2021930814
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529720822
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781529720815
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781529758757
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781529758764
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
Cancelled/invalid ISBN 9781529758771
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.1265
Item number .D343 2021
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.872 DAH/Soc
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Dahl, Stephan,
Relator term author.
9 (RLIN) 7306
245 10 - TITLE STATEMENT
Title Social media marketing :
Remainder of title theories & applications /
Statement of responsibility, etc Stephan Dahl.
250 ## - EDITION STATEMENT
Edition statement 3E
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Los angeles:
Name of publisher, distributor, etc Sage,
Date of publication, distribution, etc 2021.
300 ## - PHYSICAL DESCRIPTION
Extent ix, 294 pages ;
Dimensions 28 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc "The third edition of this popular text offers a uniquely scholarly approach towards the subject and has been fully updated to include technological advances in practice such as AI and virtual marketing, and a brand-new chapter on the rise of influencer culture and marketing"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Internet marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Social media.
9 (RLIN) 7251
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 2
e epcn
f 20
g y-gencatlg
955 ## - COPY-LEVEL INFORMATION (RLIN)
Book number/undivided call number, CCAL (RLIN) xd13 2021-01-14
Classification number, CCAL (RLIN) xn11 2022-03-21 1 copy rec'd., to USASH
-- rm00 2022-03-22 to SocSci
Copy status, CST (RLIN) rm13 2022-08-08 telework to Dewey
Classification number, CCAL (RLIN) rm13 2022-08-09 (labeled; to Dewey)

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