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Optimal database marketing :

Drozdenko, Ronald G.

Optimal database marketing : strategy, development, and data mining / Ronald G. Drozdenko, Perry D. Drake. - Thousand Oaks, Calif. : Sage Pub., 2002 - xxii, 398 p : ill. ; 26 cm.

Includes bibliographical references (p. 383-385) and indexes.

ISBN: 0761923578 (acidfree paper)

Subjects--Topical Terms:
Database marketing.
Electronic commerce.

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