Optimal database marketing : (Record no. 88092)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00604nam#a2200157ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC88445 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 010912s2002 caua b 001 0 eng |
| 245 00 - TITLE STATEMENT | |
| Title | Optimal database marketing : |
| Statement of responsibility, etc | Ronald G. Drozdenko, Perry D. Drake. |
| Remainder of title | strategy, development, and data mining / |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Drozdenko, Ronald G. |
| Relator term | Author |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Sage Pub., |
| Place of publication, distribution, etc | Thousand Oaks, Calif. : |
| Date of publication, distribution, etc | 2002 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0761923578 (acidfree paper) |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxii, 398 p : |
| Other physical details | ill. ; |
| Dimensions | 26 cm. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Database marketing. |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic commerce. |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. 383-385) and indexes. |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_840000000000000_DRODRA |
| Koha itemnumber | 96250 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | General Stacks 2 | 04/19/2005 | 658.84 DRO-DRA | 102299 | 02/20/2012 | 02/20/2012 | Books |