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Advertising and Promotion

Belch, George E.

Advertising and Promotion An Integrated Marketing Communications Perspective George E. Belch - 7th Edition - New Delhi Tata McGraw Hill 2010 - xxxiii,1075p 24cm

Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index

ISBN: 9780070144965

Subjects--Topical Terms:
Advertising and Promotion

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