Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective

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Material type: Text

TextPublication details: Tata McGraw Hill New Delhi 2010Edition: 7th EditionDescription: xxxiii,1075p 24cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library MBA Book Bank	659.1 BEL/Adv (Browse shelf(Opens below))	Checked out	11/17/2017	128286
Books	Goa University Library MBA Book Bank	659.1 BEL/Adv (Browse shelf(Opens below))	Checked out	11/10/2018	128287

Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index

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