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Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective
Material type:
TextPublication details: Tata McGraw Hill New Delhi 2010Edition: 7th EditionDescription: xxxiii,1075p 24cmISBN: - 9780070144965
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
Books
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Goa University Library MBA Book Bank | 659.1 BEL/Adv (Browse shelf(Opens below)) | Checked out | 11/17/2017 | 128286 | |
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Books
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Goa University Library MBA Book Bank | 659.1 BEL/Adv (Browse shelf(Opens below)) | Checked out | 11/10/2018 | 128287 |
Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index
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