Normal view MARC view ISBD view

Advertising and Promotion

by Belch, George E.

Additional authors: Belch, Michael A. | Purani, Keyoor

Published by : Tata McGraw Hill (New Delhi) Physical details: xxxiii,1075p 24cm ISBN:9780070144965.

Subject(s): Advertising and Promotion

Year: 2010

Tags from this library: No tags from this library for this title. Log in to add tags.

Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library MBA Book Bank	659.1 BEL/Adv (Browse shelf (Opens below))	Checked out	11/17/2017	128286
Books	Goa University Library MBA Book Bank	659.1 BEL/Adv (Browse shelf (Opens below))	Checked out	11/10/2018	128287

Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index

There are no comments on this title.

to post a comment.