Advertising and Promotion

by Belch, George E.
Additional authors: Belch, Michael A. | Purani, Keyoor
Published by : Tata McGraw Hill (New Delhi) Physical details: xxxiii,1075p 24cm ISBN:9780070144965. Year: 2010
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Item type Current library Call number Status Date due Barcode
Books Books Goa University Library
MBA Book Bank
659.1 BEL/Adv (Browse shelf (Opens below)) Checked out 11/17/2017 128286
Books Books Goa University Library
MBA Book Bank
659.1 BEL/Adv (Browse shelf (Opens below)) Checked out 11/10/2018 128287

Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index

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