Advertising and Promotion George E. Belch An Integrated Marketing Communications Perspective
Material type:
- 9780070144965
Item type | Current library | Call number | Status | Date due | Barcode |
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Goa University Library MBA Book Bank | 659.1 BEL/Adv (Browse shelf(Opens below)) | Checked out | 11/17/2017 | 128286 |
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Goa University Library MBA Book Bank | 659.1 BEL/Adv (Browse shelf(Opens below)) | Checked out | 11/10/2018 | 128287 |
Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index
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