Advertising and Promotion (Record no. 99604)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00650nam#a2200181ua#4500 |
| 001 - CONTROL NUMBER | |
| control field | GOACATREC100150 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and Promotion |
| Statement of responsibility, etc | George E. Belch |
| Remainder of title | An Integrated Marketing Communications Perspective |
| 100 00 - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| Relator term | Author |
| 250 00 - EDITION STATEMENT | |
| Edition statement | 7th Edition |
| 260 00 - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2010 |
| 020 00 - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144965 |
| 300 00 - PHYSICAL DESCRIPTION | |
| Extent | xxxiii,1075p |
| Dimensions | 24cm |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 00 - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 650 00 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising and Promotion |
| 504 00 - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes Glossary of Advertising and Promotion Terms, Endnotes, Credits and Acknowledgements, Name and Company Index and Subject Index |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BELADV |
| Koha itemnumber | 114469 |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 659_100000000000000_BELADV |
| Koha itemnumber | 114470 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | MBA Book Bank | 02/16/2010 | 1 | 659.1 BEL/Adv | 128286 | 11/17/2017 | 11/10/2017 | 11/10/2017 | 02/20/2012 | Books | |||||
| Goa University Library | Goa University Library | MBA Book Bank | 02/16/2010 | 2 | 659.1 BEL/Adv | 128287 | 11/10/2018 | 11/10/2017 | 11/10/2017 | 02/20/2012 | Books | 1 |