Managing Brand Equity : Capitalizing on the Value of a Brand Name (Record no. 112704)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00404 a2200133 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0029001013 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 AAK/Man |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 ## - TITLE STATEMENT | |
| Title | Managing Brand Equity : Capitalizing on the Value of a Brand Name |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | The Free Press |
| Date of publication, distribution, etc | 1991 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 299p |
| Dimensions | 23cm |
| 500 ## - GENERAL NOTE | |
| General note | Includes Notes and Index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand Name / Valuation / Management |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| Koha normalized classification for sorting | 658_827000000000000_AAKMAN |
| Koha itemnumber | 142339 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Goa University Library | Goa University Library | 01/01/2013 | 658.827 AAK/Man | 099871 | 01/01/2013 | 01/01/2013 | Books |