Managing Brand Equity : Capitalizing on the Value of a Brand Name
Publication details: New York The Free Press 1991Description: xiii, 299p 23cmISBN:- 0029001013
- 658.827 AAK/Man
Item type | Current library | Call number | Status | Date due | Barcode | |
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Goa University Library | 658.827 AAK/Man (Browse shelf(Opens below)) | Available | 099871 |
Includes Notes and Index
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