Product management - 4th ed.

by Lehmann, Donald R.
Additional authors: Winer, Russell S.
Series: McGraw Hill / Irwin Series in Marketing Published by : McGraw Hill Education (I) Pvt. Ltd; (New Delhi:) Physical details: xvi, 494 p. 23 cm. ISBN:9780070603486(pb); 0070603480.
Subject(s): Product management
Year: 2016
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Includes bibliographical references and index.

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