Digital marketing excellence: planning, optimizing and integrating online marketing
Publication details: Oxon: Routledge, 2017.Edition: 5th edDescription: xxvii, 660p.; 28 cmISBN:- 9781138191709 (pb)
- 658.872 CHA-SMI
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658.87 CHA/Ret Retail Marketing in the Modern Age | 658.87 CHA/Ret Retail Marketing in the Modern Age | 658.87 KSH/Ret Retail management | 658.872 CHA-SMI Digital marketing excellence: planning, optimizing and integrating online marketing | 658.872 ZIM-NG Social media marketing all-in-one for dummies - 3rd ed. | 658.87201 SPI/Int Integrating Usability Engineering for Designing the Web Experience Methodologies and Principles | 659.1 CHU/Adv Advertising, sales and promotion management - 6th rev. ed. |
Includes glossary and index.
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