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Advertising & Promotion: an integrated marketing communication perspective - 5th ed.

by Belch, George E.

Additional authors: Belch, Michael A. | Purani, Keyoor

Edition statement:5th ed. Published by : McGraw Hill Education (I) Pvt. Ltd., (New Delhi:) Physical details: xliii, 1016p.; (pb) 24 cm. Year: 2016

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Item type	Current library	Call number	Status	Date due	Barcode
Books	Goa University Library IMBA Book Bank (HTT)	659.1 BEL/Adv (Browse shelf (Opens below))	Checked out	06/16/2022	181160

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