Advertising & Promotion: an integrated marketing communication perspective - 5th ed.

by Belch, George E.
Additional authors: Belch, Michael A. | Purani, Keyoor
Edition statement:5th ed. Published by : McGraw Hill Education (I) Pvt. Ltd., (New Delhi:) Physical details: xliii, 1016p.; (pb) 24 cm. Year: 2016
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Item type Current library Call number Status Date due Barcode
Books Books Goa University Library
IMBA Book Bank (HTT)
659.1 BEL/Adv (Browse shelf (Opens below)) Checked out 06/16/2022 181160

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