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Marketing planning & strategy : Subhash C. Jain. casebook /
Material type:
TextPublication details: Thomson/South-Western College Pub., Australia : 2004Edition: 6th edDescription: xviii, 925 p. : ill. ; 24 cmISBN: - 9812542620
- Marketing planning and strategy
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Goa University Library General Stacks 2 | 658.8 JAI/Mar (Browse shelf(Opens below)) | Available | 109353 | ||
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Books
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Goa University Library General Stacks 2 | 658.8 JAI/Mar (Browse shelf(Opens below)) | Available | 109354 | ||
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Books
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Goa University Library General Stacks 2 | 658.8 JAI/Mar (Browse shelf(Opens below)) | Available | 109355 | ||
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Books
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Goa University Library General Stacks 2 | 658.8 JAI/Mar (Browse shelf(Opens below)) | Available | 109356 | ||
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Books
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Goa University Library General Stacks 2 | 658.8 JAI/Mar (Browse shelf(Opens below)) | Available | 109357 |
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| 658.8 HOF-BAT Essentials of services marketing : Concepts, strategies and cases | 658.8 HOF-BAT Essentials of services marketing : Concepts, strategies and cases | 658.8 HUN/Fou Foundations of marketing theory : Toward a general theory of marketing | 658.8 JAI/Mar Marketing planning & strategy : | 658.8 JAI/Mar Marketing planning & strategy : | 658.8 JAI/Mar Marketing planning & strategy : | 658.8 JAI/Mar Marketing planning & strategy : |
Includes bibliographical references.
Companion to: Marketing planning & strategy. 6th ed. 2000.
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