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Getting it right the second time : Michael Gershman. how American ingenuity transformed forty-nine marketing failures into some of our most successful products /
Material type:
TextPublication details: Roli Books., New Delhi. : 2000Description: xxiii, 240 p. ; 22 cmISBN: - 817436238X :
| Item type | Current library | Call number | Status | Date due |
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Goa University Library MBA Book Bank | 658.800973 GER/Get (Browse shelf(Opens below)) | Available |
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| 658.8002854678 MAI/Int Internet Marketing : A Practical Approach in the Indian Context | 658.8002854678 MAI/Int Internet Marketing : A Practical Approach in the Indian Context | 658.8003 DOY/Mar Collins dictionary of marketing | 658.800973 GER/Get Getting it right the second time : | 658.802 GRI/Mak Make or break | 658.80285 AHU/Dig Digital Marketing | 658.80285 AHU/Dig Digital Marketing |
Includes index.
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