Advertising and the mind of the consumer : Max Sutherland and Alice K. Sylvester. what works, what doesn't, and why /
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- 1865082317
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Goa University Library MBA Book Bank | 659.1 SUT-SYL (Browse shelf(Opens below)) | Available | 108599 |
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659.1 SHA/Adv Advertising and Integrated Marketing communication | 659.1 SHA/Adv Advertising and Integrated Marketing communication | 659.1 SHA/Adv Advertising and Integrated Marketing communication | 659.1 SUT-SYL Advertising and the mind of the consumer : | 659.1 VON-KES Pick me : | 659.1042 LEI/Soc Social communication in advertising : | 659.133 GOD/Unl Unleashing the ideavirus ; |
Includes bibliographical references (p. 304-315) and index.
New revised international edition--Cover.
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