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Offensive marketing, or, How to make your competitors followers, [by] J. H. Davidson; foreword by Anthony J. F. O'Reilly.

By: Material type: TextTextPublication details: Penguin Books, London, 1987Description: xii, 308 p. 20 cmISBN:
  • 0140091173
Other title:
  • Offensive marketing
  • How to make your competitors followers
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Item type Current library Call number Status Date due Barcode
Books Books Goa University Library General Stacks 2 658.8 DAV/Off (Browse shelf(Opens below)) Available 108437

Includes bibliographical references.

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