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Product management /
by Lehmann, Donald R.
Publication:
New Delhi
Tata McGraw-Hill Publishing Co. Ltd.,
2003
. xxv, 502 p. :
24 cm.
Date:
2003
Availability:
Items available:
MBA Book Bank
(4),
General Stacks
(1),
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Brand management :principles and practices (with CD)
by Dutta, Kirti.
Publication:
New Delhi :
Oxford University Press,
2012
. xxiii, 455 p. :
, Each chapter is linked with the CD and contains videos and presentations that explain the key concepts and includes exercises(s) for enhancing decision-making abilities. -- Back cover.
24 cm
Date:
2012
Availability:
Items available:
MBA Book Bank
(60),
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The experience economy
by Pine, B. Joseph
Publication:
Boston:
Harvard Business Review Press;
2011
. xxvii, 359 p.
, Includes bibliographical references and index.
20 cm.
Date:
2011
Availability:
Items available:
General Stacks
(1),
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Product management - 4th ed.
by Lehmann, Donald R.
Publication:
New Delhi:
McGraw Hill Education (I) Pvt. Ltd;
2016
. xvi, 494 p.
, Includes bibliographical references and index.
23 cm.
Date:
2016
Availability:
Items available:
MBA Book Bank
(19),
Lost (1),
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