Goa University

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1.
Branding in Asia : The creation, development and management of asian brands for the global market by
Material type: Text Text
Publication details: Singapore John Wiley & Sons 2000
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 TEM/Bra.
2.
The infinite asset : Managing brands to build new value by
Material type: Text Text
Publication details: Boston Harvard Business School Press 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 HIL-LED.
3.
TechnoBrands : Chuck Pettis. how to create & use brand identity to market, advertise & sell technology products /00 by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, 200400
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 PET/Tec.
4.
Brand new brand thinking : edited by Merry Baskin and Mark Earls. brought to life by 11 experts who do / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ndew Delhi : Kogan Page, 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 BAS-EAR.
5.
Getting it right the second time : Michael Gershman. how American ingenuity transformed forty-nine marketing failures into some of our most successful products / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Roli Books., 2000
Availability: Items available for loan: Goa University Library (1)Call number: 658.800973 GER/Get.
6.
Strategic brand management : Kevin Lane Keller. building, measuring, and managing brand equity / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Pearson Education, 2006
Availability: Items available for loan: Goa University Library (18)Call number: 658.827 KEL/Str, ... Not available: Goa University Library: Checked out (13).
7.
Kellogg on branding Edited by Alice M. Tybout and Tim Calkins by
Material type: Text Text
Publication details: New Jersey John Wiley & Sons 2005
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 TYB-CAL.
8.
Asian brand strategy : Martin Roll. how Asia builds strong brands / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Palgrave Macmillan, 200
Availability: Items available for loan: Goa University Library (1)Call number: 658.827095 ROL/Asi.
9.
Big brands, big trouble : Jack Trout. lessons learned the hard way / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Book (Madras) Pvt. Ltd.,,
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 TRO/Big.
10.
Global brand strategy : Sicco Van Gelder. unlocking brand potential across countries, cultures & markets / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London, Kogan Page 2004
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 GEL/Glo.
11.
Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Books (Madras) Pvt. Ltd.,, 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV.
12.
Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Books, 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV.
13.
Strategic brand management : Kevin Lane Keller. building, measuring, and managing brand equity / by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Pearson Education, 2008
Availability: Items available for loan: Goa University Library (16)Call number: 658.827 KEL/Str, ... Not available: Goa University Library: Checked out (14).
14.
Advertising and promotion : Chris Hackley. communicating brands / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London. : SAGE Publications, 2005
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 HAC/Adv.
15.
Branding your business James Hammond promoting your business, attracting customers and standing out in the market place by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London Kogan Page Limited 2008
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 HAM/Bra.
16.
Brand management :principles and practices (with CD) Kirti Dutta. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Oxford University Press, 2012
Availability: Items available for loan: Goa University Library (25)Call number: 658.827 DUT/Bra, ... Not available: Goa University Library: Checked out (35).
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