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1. Marketing in a Multinational World : Ethnicity, Nationalism, and Cultural Identity by Costa, Janeen Publication: London Sage Publications 1995 Date: 1995 Availability: Items available: General Stacks 2 (1),
2. Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Publication: Chicago Irwin 1995 Date: 1995 Availability: Items available: General Stacks 2 (1),
3. Advertising and promotion : by Belch, George E. Publication: New Delhi : Tata McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm. Date: 2004 Availability: Items available: MBA Book Bank (1),
4. Promotion and Integrated Marketing Communications by Semenik, Richard J. Publication: Australia Thomson 2004 . xxxix, 582 28cm Date: 2004 Availability: Items available: General Stacks 2 (1),
5. Confessions of shameless self promoters : by Allen, Debbie, Publication: New Delhi: Roli Books Pvt. Ltd., 2002 . xvi, 255 p. : , Includes index. 23 cm. Date: 2002 Availability: Items available: MBA Book Bank (1),
6. Integrated advertising, promotion & marketing communications / by Clow, Kenneth E. Publication: New Delhi. : Prentice Hall, 2004 . xxvii, 538 p. : 28 cm. Date: 2004 Availability: Items available: General Stacks 2 (1),
7. Branding your business by Hammond, James Publication: London Kogan Page Limited 2008 . xii, 255 p. , At head of title: The Sunday times. 24 cm. Date: 2008 Availability: Items available: General Stacks 2 (1),

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