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1. Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Publication: Chicago Irwin 1995 Date: 1995 Availability: Items available: General Stacks 2 (1),
2. The Dartnell Sales Promotion Handbook by Block, Tamara Publication: Chicago Dartnell Corporation 1994 Date: 1994 Availability: Items available: General Stacks 2 (1),
3. Advertising and sales promotion by Kazmi, S Publication: Availability: Items available: General Stacks 2 (40),
4. Sales promotion by Horchover, David Publication: Oxford Capstone Publishing 2002 Date: 2002 Availability: Items available: General Stacks 2 (1),
5. Advertising and promotion : by Belch, George E. Publication: New Delhi : Tata McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm. Date: 2004 Availability: Items available: MBA Book Bank (1),
6. Promote your business by Morel, Mary Publication: Australia Allen & Unwin 2004 . xv, 247p 21 cm Date: 2004 Availability: Items available: General Stacks 2 (1),
7. Advertising and promotion : by Hackley, Christopher E. Publication: London. : SAGE Publications, 2005 . 264 p. : 25 cm. Date: 2005 Availability: Items available: General Stacks 2 (1),
8. Taxmann Brands Cost Concepts & Case Studies by Ramanujam, S. Publication: New Delhi Taxmann Allied Services 2003 . xxiii,181p 24cm Date: 2003 Availability: Items available: General Stacks 2 (4),
9. Sales Promotion by Mullin, Roddy Publication: New Delhi Korgan Page India 2008 . xx, 300p 22cm Date: 2008 Availability: Items available: General Stacks 2 (1),
10. Strategic advertising management by Percy, Larry Publication: Oxford: Oxford University Press; 2009 . xviii; 424 p. , Includes index. 24 cm. Date: 2009 Availability: Items available: MFS Book Bank (2),

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