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	1.	Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Belch, Michael Series: The Irwin Series in Marketing Edition: 3rd Ed. Material type: Text Publication details: Chicago Irwin 1995 Availability: Items available for loan: Goa University Library (1)Call number: 651.1 BEL-BEL. Add to cart (remove)
	2.	The Dartnell Sales Promotion Handbook by Block, Tamara Robinson, William Edition: 8th.Ed. Material type: Text Publication details: Chicago Dartnell Corporation 1994 Availability: Items available for loan: Goa University Library (1)Call number: 658.82 BLO-ROB. Add to cart (remove)
	3.	Advertising and sales promotion by Kazmi, S Batra, Satish Material type: Text Availability: Items available for loan: Goa University Library (38)Call number: 659.1 KAZ-BAT, ... Not available: Goa University Library: Checked out (2). Add to cart (remove)
	4.	Sales promotion by Horchover, David Material type: Text Publication details: Oxford Capstone Publishing 2002 Availability: Items available for loan: Goa University Library (1)Call number: 658.82 HOR/Sal. Add to cart (remove)
	5.	Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Belch, George E. (George Eugene) [Author] Belch, Michael A Series: The McGraw-Hill/Irwin series in marketing Edition: 6th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi : Tata McGraw-Hill, 2004 Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL. Add to cart (remove)
	6.	Promote your business Mary Morel How to write effective marketing material for your small business by Morel, Mary [Author] Material type: Text Publication details: Australia Allen & Unwin 2004 Availability: Items available for loan: Goa University Library (1)Call number: 658.8 MOR/Pro. Add to cart (remove)
	7.	Advertising and promotion : Chris Hackley. communicating brands / by Hackley, Christopher E [Author] Material type: Text; Format: print ; Literary form: Not fiction Publication details: London. : SAGE Publications, 2005 Online resources: Click here to access online Availability: Items available for loan: Goa University Library (1)Call number: 659.1 HAC/Adv. Add to cart (remove)
	8.	Taxmann Brands Cost Concepts & Case Studies S. Ramanujam An Accountant's Perspective with Special Emphasis on Legal,Taxation and Valuation Issues by Ramanujam, S [Author] Material type: Text Publication details: New Delhi Taxmann Allied Services 2003 Availability: Items available for loan: Goa University Library (4)Call number: 658.827 RAM/Bra, ... Add to cart (remove)
	9.	Sales Promotion Roddy Mullin How to Create, Implement & integrate Campaigns that Really Work by Mullin, Roddy [Author] Cummins, Julian Edition: 4th Ed. Material type: Text Publication details: New Delhi Korgan Page India 2008 Availability: Items available for loan: Goa University Library (1)Call number: 658.82 MUL-CUM. Add to cart (remove)
	10.	Strategic advertising management Larry Percy and Richard Elliott by Percy, Larry Elliott, Richard Edition: 3rd ed. Publication details: Oxford: Oxford University Press; 2009 Availability: Items available for loan: Goa University Library (2)Call number: 659.1 PER-ELL, ... Add to cart (remove)
	11.	Mark References Manual of Commerce and Management Vol-6 by Bhavanat, Sanjeev [Author] Publication details: Jaipur: Mark Publishers, 2022 Availability: Items available for loan: Goa University Library (1)Call number: 650 BHA/Mar/vol-6. Add to cart (remove)
	12.	Advertising & promotion / Chris Hackley, Rungpaka Amy Hackley.. by Hackley, Christopher E [author.] Hackley, Rungpaka Amy [author.] Edition: Fifth edition Material type: Text; Format: print ; Literary form: Not fiction Publication details: Los angeles: Sage, 2021 Other title: Advertising and promotion Availability: Items available for loan: Goa University Library (1)Call number: 659.1 MAC-MAC . Add to cart (remove)

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