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Introduction to Advertising & Promotion : An Integrated Marketing Communication Perspective by Belch, George Publication: Chicago Irwin 1995 Date: 1995 Availability: Items available: General Stacks 2 (1),
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The Dartnell Sales Promotion Handbook by Block, Tamara Publication: Chicago Dartnell Corporation 1994 Date: 1994 Availability: Items available: General Stacks 2 (1),
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Advertising and sales promotion by Kazmi, S Publication: Availability: Items available: General Stacks 2 (40),
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Sales promotion by Horchover, David Publication: Oxford Capstone Publishing 2002 Date: 2002 Availability: Items available: General Stacks 2 (1),
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Advertising and promotion : an integrated marketing communications perspective / by Belch, George E. Publication: New Delhi : Tata McGraw-Hill, 2004 . xxvi, 779, [67] p. : 28 cm. Date: 2004 Availability: Items available: MBA Book Bank (1),
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Promote your business How to write effective marketing material for your small business by Morel, Mary Publication: Australia Allen & Unwin 2004 . xv, 247p 21 cm Date: 2004 Availability: Items available: General Stacks 2 (1),
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Advertising and promotion : communicating brands / by Hackley, Christopher E. Publication: London. : SAGE Publications, 2005 . 264 p. : 25 cm. Date: 2005 Availability: Items available: General Stacks 2 (1),
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Taxmann Brands Cost Concepts & Case Studies An Accountant's Perspective with Special Emphasis on Legal,Taxation and Valuation Issues by Ramanujam, S. Publication: New Delhi Taxmann Allied Services 2003 . xxiii,181p 24cm Date: 2003 Availability: Items available: General Stacks 2 (4),
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Sales Promotion How to Create, Implement & integrate Campaigns that Really Work by Mullin, Roddy Publication: New Delhi Korgan Page India 2008 . xx, 300p 22cm Date: 2008 Availability: Items available: General Stacks 2 (1),
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Strategic advertising management by Percy, Larry Publication: Oxford: Oxford University Press; 2009 . xviii; 424 p. , Includes index. 24 cm. Date: 2009 Availability: Items available: MFS Book Bank (2),
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Mark References Manual of Commerce and Management Vol-6 by Bhavanat, Sanjeev Publication: Jaipur: Mark Publishers, 2022 . 246p.; 24x16 cm. Date: 2022 Availability: Items available: General Stacks (1),
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