Big brands, big trouble : Jack Trout. lessons learned the hard way /
Material type: TextPublication details: East West Book (Madras) Pvt. Ltd.,, Chennai :Description: x, 223 p. ; 24 cmISBN:- 8186852816
Item type | Current library | Call number | Status | Date due | Barcode | |
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Books | Goa University Library MBA Book Bank | 658.827 TRO/Big (Browse shelf(Opens below)) | Available | 108540 |
Browsing Goa University Library shelves, Shelving location: MBA Book Bank Close shelf browser (Hides shelf browser)
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658.827 PAN/Pro Product and Brand Management | 658.827 PAN/Pro Product and Brand Management | 658.827 PET/Tec TechnoBrands : | 658.827 TRO/Big Big brands, big trouble : | 658.827 TYB-CAL Kellogg on branding | 658.827 YAS/Bra Brand Harmony | 658.827095 ROL/Asi Asian brand strategy : |
includes index
Includes index.
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