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Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition /
Material type:
TextPublication details: East West Books, Chennai : 2002Description: x, 236 p. ; 24 cmISBN: - 8186852913
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Goa University Library MBA Book Bank | 658.8 TRO-RIV (Browse shelf(Opens below)) | Available | 108524 |
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| 658.8 SRI/Stu Case studies in marketing: the Indian context | 658.8 STR/e-ma e-marketing | 658.8 TRO-RIV Differentiate or die : | 658.8 TRO-RIV Differentiate or die : | 658.8 VEL/Rur Rural Marketing : Targeting the Non-Urban Consumer | 658.8 VEL/Rur Rural Marketing : Targeting the Non-Urban Consumer | 658.8 VEL/Rur Rural Marketing : Targeting the Non-Urban Consumer |
Includes bibliographical references (p.213-217) and index.
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