Goa University

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41.
Advertising : Trends and cases by Series: Marketing series
Material type: Text Text
Publication details: Hyderabad ICFAI Press 2003
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SRE/Adv.
42.
Advertising, sales and promotion management by
Material type: Text Text
Publication details: Mumbai Himalaya Publishing House 2001
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CHU/Adv.
43.
Modern marketing S.A. Sherlekar A manual of marketing, salesmanship and advertising by
Material type: Text Text
Publication details: Mumbai Himalaya Publishing 2001
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 SHE/Mod.
44.
Advertising theory & practice / C.H. Sandage, Vernon Fryburger, Kim Rotzoll. by Series: The Irwin Series in Marketing
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi : A.I.T.B.S. Publishers & Dist.,, 2002
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SAN/Adv.
45.
Advertising : William Wells, John Burnett, Sandra Moriarty. principles and practice / by
Edition: 6th ed.,
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Delhi. : Pearson Education, 2003
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 WEL/Adv.
46.
Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, Ohio : Thomson/South-Western 2003
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 OGU/Adv.
47.
Advertising and promotion : George E. Belch & Michael A. Belch. an integrated marketing communications perspective / by Series: The McGraw-Hill/Irwin series in marketing
Edition: 6th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2004
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 BEL-BEL.
48.
101 ways to get great publicity / Timothy R.V. Foster. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : UBS Pubvlishers Dist. Ltd.,., 1997
Availability: Items available for loan: Goa University Library (1)Call number: 659 FOS/Way.
49.
Advertising management Rajeev Batra by
Edition: 5th ed
Material type: Text Text
Publication details: New Delhi Prentice Hall of India 2005
Availability: Items available for loan: Goa University Library (34)Call number: 659.1 BAT/Adv, ... Not available: Goa University Library: Checked out (6).
50.
The advertising handbook for small business Dell Dennison by
Material type: Text Text
Publication details: Mumbai Jaico Publishing House 2003
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 DEN/Adv.
51.
Promotion and Integrated Marketing Communications Richard J. Semenik by
Material type: Text Text
Publication details: Australia Thomson 2004
Availability: Not available: Goa University Library: Checked out (1).
52.
Unleashing the ideavirus ; by Seth Godin ; with a foreword by Malcolm Gladwell. stop marketing at people! turn your ideas into epidemics by helping your customers do the marketing for you / by
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Hyperion, 2001
Availability: Items available for loan: Goa University Library (1)Call number: 659.133 GOD/Unl.
53.
Brand new brand thinking : edited by Merry Baskin and Mark Earls. brought to life by 11 experts who do / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Ndew Delhi : Kogan Page, 2004
Availability: Items available for loan: Goa University Library (1)Call number: 658.827 BAS-EAR.
54.
Social communication in advertising : William Leiss ... [et al.]. consumption in the mediated marketplace / by
Edition: 3rd ed. revised by Jacqueline Botterill.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : Routledge, 2005
Online resources:
Availability: Items available for loan: Goa University Library (1)Call number: 659.1042 LEI/Soc.
55.
Pick me : Nancy Vonk and Janet Kestin. breaking into advertising and staying there / by Series: Adweek book
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Adult;
Publication details: Hoboken, N.J. : John Wiley & Sons, 2005
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 VON-KES.
56.
Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Books (Madras) Pvt. Ltd.,, 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV.
57.
Advertising and the mind of the consumer : Max Sutherland and Alice K. Sylvester. what works, what doesn't, and why / by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Allen & Unwin, 2004
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 SUT-SYL.
58.
Integrated advertising, promotion & marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi. : Prentice Hall, 2004
Other title:
  • Integrated advertising, promotion, and marketing communications
Availability: Items available for loan: Goa University Library (1)Call number: 659.1 CLO-BAA.
59.
Advertising, promotion, and new media / edited by Marla R. Stafford, Ronald J. Faber. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New Delhi : Prentice Hall of India, 2005
Availability: Items available for loan: Goa University Library (1)Call number: 659 STA-FAB.
60.
Differentiate or die : Jack Trout with Steve Rivkin. survival in our era of killer competition / by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chennai : East West Books, 2002
Availability: Items available for loan: Goa University Library (1)Call number: 658.8 TRO-RIV.
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